Group of diverse women and men gathered together indoors, some holding signs with slogans about focus, progress, and action, smiling at the camera.

FOCUS Hispanic Center for
Community Development

In collaboration with the Design Consortium class at Rutgers University–Newark, we partnered with FOCUS Hispanic Center for Community Development, Inc. to develop a refreshed brand identity that reflects the organization’s commitment to community empowerment, education, and cultural connection. Through research, strategy, and visual design, the project focused on creating a cohesive identity system that strengthens FOCUS’s outreach while visually communicating unity, growth, and support for the Hispanic community in Newark.

Still processing

Yellow caution sign with black text that says 'Focus on Action' repeated in the background.