FOCUS Hispanic Center for
Community Development

In collaboration with the Design Consortium class at Rutgers University–Newark, we partnered with FOCUS Hispanic Center for Community Development, Inc. to develop a refreshed brand identity that reflects the organization’s commitment to community empowerment, education, and cultural connection. Through research, strategy, and visual design, the project focused on creating a cohesive identity system that strengthens FOCUS’s outreach while visually communicating unity, growth, and support for the Hispanic community in Newark.

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